How to make money on YouTube in 2021 (and how much I earn)

health and wellness

7th February 2024 | 00:13:29

How to make money on YouTube in 2021 (and how much I earn)

How to make money on YouTube in 2021 (and how much I earn)

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TLDR: This video discussed factors that affect YouTubers' earnings and provided specific figures from the YouTuber's own channel. Key factors mentioned are watch time, content type, and sponsorships. Longer videos with higher watch time tend to earn more due to mid-roll ads. The content's topic also plays a role, with certain niches having higher CPM rates. Sponsorships can significantly boost earnings, but specific figures are often confidential. The YouTuber's channel has seen a significant increase in revenue in recent months, with daily earnings reaching hundreds of pounds. In the last 28 days, the channel earned over £11,000, which is more than three times the YouTuber's monthly salary as a junior doctor.
Demystifying YouTube Earnings: A Journey Through the Factors that Determine Content Creators' Revenue
In the vast digital landscape of YouTube, where content creators share their expertise, passions, and creativity with a global audience, the question of how much these individuals earn often piques the curiosity of viewers. While some may assume that the number of subscribers or views directly translates to financial success, the reality is far more nuanced. In this comprehensive analysis, we'll delve into the intricate world of YouTube monetization, exploring the key factors that influence a creator's earnings and providing a detailed breakdown of my own YouTube revenue over the past three years.
The Mechanics of YouTube Monetization: Unlocking the Secrets of Ad Revenue
Before delving into the intricacies of YouTube earnings, it's essential to understand the fundamental mechanisms that enable creators to generate revenue from their content. YouTube's monetization system primarily revolves around advertising, with creators earning a share of the revenue generated from ads displayed on their videos.
To be eligible for monetization, creators must meet specific criteria set by YouTube, including amassing at least 1,000 subscribers and accumulating 4,000 hours of total watch time on their channel within the past 12 months. Once these thresholds are met, creators can apply for the YouTube Partner Program, which grants them access to various monetization features, including the ability to run ads on their videos.
Unveiling the Three Pillars of YouTube Revenue: Watch Time, Content Type, and Sponsorships
  • Watch Time: The Currency of Engagement and Revenue Generation
Among the crucial factors that impact a creator's earnings, watch time stands out as the most significant. Longer watch times equate to more opportunities for ads to be displayed, directly correlating to higher revenue potential. This emphasis on watch time is not merely a revenue-driven strategy; it also aligns with YouTube's algorithm, which favors videos that captivate audiences and keep them engaged for extended periods.
  • Content Type: Navigating the Nuances of CPM and RPM
The type of content a creator produces also plays a pivotal role in determining their earnings. Advertisers are willing to pay varying rates for ad placements based on the video's topic and target audience. This variation in pricing is reflected in the cost per mille (CPM), which represents the amount an advertiser pays for every thousand views.
While the average CPM for most YouTubers hovers between $3 and $7, certain topics, such as finance, real estate, and credit cards, command higher CPM rates due to the lucrative nature of their target audience for advertisers. It's worth noting that YouTube retains a 45% cut of CPMs, introducing the concept of revenue per mille (RPM), which more accurately reflects the creator's actual earnings.
  • Sponsorships: The Art of Strategic Partnerships and Targeted Messaging
Sponsorships represent another significant revenue stream for many YouTubers. These partnerships involve creators promoting a product or service within their videos, typically through dedicated segments or seamlessly integrated brand mentions. The compensation for sponsorships varies widely, with larger channels commanding higher fees due to their ability to reach vast audiences.
A Personal Journey Through YouTube Monetization: My Earnings Revealed
To provide a tangible illustration of the factors discussed, I'll share a detailed breakdown of my YouTube earnings over the past three years. This deep dive into my own channel's revenue will offer insights into the practical implications of the aforementioned principles.
Phase 1: The Early Days of Negligible Earnings (June 2017 - April 2018)
During the initial phase of my YouTube journey, my earnings were virtually non-existent. Despite creating 77 videos and amassing a respectable subscriber base, the revenue generated was negligible, amounting to a mere £1.96 over a nine-month period. This was primarily due to the fact that I had not yet enabled monetization on my channel.
Phase 2: Embracing Monetization and Witnessing Initial Growth (April 2018 - September 2018)
Upon activating monetization in April 2018, I experienced an immediate surge in revenue, transitioning from earning pennies to generating a steady income of around £5 to £15 per day. This marked a significant turning point, demonstrating the transformative impact of monetization in unlocking financial rewards for content creation.
Phase 3: The Power of Viral Content and Strategic Video Topics (June 2018 - September 2019)
A defining moment in my YouTube journey occurred in June 2018 when I released a video titled "How I Take Notes on My iPad at Medical School." This video unexpectedly went viral, propelling my channel to new heights. The increased viewership and watch time resulted in a dramatic spike in revenue, with daily earnings skyrocketing to over £60, £70, and even £100 on certain days.
This experience reinforced the importance of creating engaging content that resonates with the target audience. Additionally, I realized the significance of choosing video topics that attract lucrative advertising rates, such as those related to finance and technology.
Phase 4: Exponential Growth and the Impact of Lockdown (September 2019 - Present)
The past six months have witnessed an exponential surge in my YouTube earnings, coinciding with the global lockdown imposed due to the COVID-19 pandemic. With more people confined to their homes and seeking entertainment and information online, my channel experienced a significant boost in viewership and watch time.
As a result, my daily revenue soared to unprecedented levels, with earnings consistently exceeding £100 and occasionally reaching as high as £711 in a single day. This remarkable growth trajectory is a testament to the transformative impact of external factors, such as the lockdown, on YouTube earnings.
Conclusion: Unveiling the Secrets of YouTube Monetization
Through a comprehensive exploration of the mechanics of YouTube monetization and a transparent analysis of my own earnings, we have gained valuable insights into the intricate factors that determine a creator's revenue. While watch time, content type, and sponsorships emerge as the key pillars of YouTube earnings, the journey to financial success is far from straightforward.
It requires a combination of strategic content creation, audience engagement, and a keen understanding of the platform's monetization policies. As the YouTube landscape continues to evolve, creators must adapt their strategies, embrace new opportunities, and navigate the ever-changing terrain of online video monetization.
##FAQ: 1. How does YouTube monetization work?
To start earning money on YouTube, one needs to join the YouTube Partners Program, which requires a minimum of 1,000 subscribers and 4,000 hours of total watch time. Once approved, creators can enable ads on their videos, typically displayed as five-second pre-roll ads, mid-roll ads during the video, or five-second post-roll ads. YouTube sells these ad slots to advertisers through its Google Ads program.
2. What factors affect how much money a YouTuber earns?
The three main factors that determine a YouTuber's earnings are:
a) Watch time: The longer viewers watch a video, the more ad impressions are generated, potentially leading to higher revenue.
b) Type of content: Different topics attract different levels of advertising revenue, with some niches, such as finance and real estate, commanding higher CPM (cost per mille or cost per thousand views).
c) Sponsorships: Sponsored content, where creators integrate brand messages into their videos, can significantly boost earnings.
3. How much does Ali Abdaal make from YouTube?
Ali Abdaal provides a detailed breakdown of his YouTube earnings over the past three years, showing a significant increase in revenue, particularly in the last six months. In the last 28 days, he earned an estimated £11,618 from YouTube ads alone, which is over three times his monthly junior doctor salary.
4. How can I make money on YouTube?
To make money on YouTube, one needs to meet the eligibility criteria for the YouTube Partners Program, create engaging content that attracts viewers and watch time, choose topics that attract higher CPM rates, and explore opportunities for sponsored content and collaborations.
5. What other sources of income does Ali Abdaal have?
Ali Abdaal has multiple sources of income beyond YouTube, including his work as a junior doctor, affiliate marketing through his website, online courses, and a Patreon account where viewers can support his work.

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7th February 2024

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